Today is dedicated to SEO – Search Engine Optimisation. Search Engine Optimization is the strategy used by Internet marketers to obtain top rankings on the major search engines the natural way.

We have to differentiate among two main types of Serach Engine Optimisation:

1. Onsite SEO – meaning on your website

2. Offsite SEO – meaning any kind of activity you do for marketing your internet business, but happening outside of your actual website – which is most of it!

So let as have a closer look at it now!

Onsite SEO is anything you do to your site to include keywords you want to rank for

• Title Tag
• Meta Description and Keywords
• Header tags
• Content

Said in a very simple way: it is all about keywords! Keywords you use within your text, keywords you use to build your headers, keywords you use in your website programming – or make available to your webdesigner to use, when building your site.

Keyword research is key and updateing and checking those keywords every few months as essential as finding the right ones for your niche market!

Personally I am quite annoyed by searching for keywords, still I do it as I have personally experienced the power of them and the magic they can perform, if used correctly! So, make sure not to miss out on this important step here!

Offsite SEO is any kind of marketing you do for your Internet business that is not directly done on the website itself. It is mainly about link building strategies (90% I would say) … and the remaining 10% focuses on relation ship and image building.

Back to link building, you will realize that we have already covered most of the topics in here. The main goal of any of these activities is to go for the strategy of increasing link popularity, page rank, and web exposure through building relationships with related websites with high ILQ (inbound link quality) willing to give you a “vote” by linking to you. The most popular and powerful examples hereof are all known to you:

–      Directory Submissions

–      Article Submissions

–      Press Releases

–      Blogging

–      Social Media

We still will have a look at each of them in the upcoming session!

See you soon

Your Kasia G.

today I just want to talk very briefly about the excellence of “blogging”.

I love blogging … just to think that a little less than a year ago I did not even know what a blog was, not even that it existed

You can have a blog in order to communicate with your friends, with your clients:

1) simply what you are doing

2) inform about an issue or topic of interest

3) to show Search engines and all the others – by blogging regularly,

meaning that you post minimum two blogs a week – that your Blog is

always timely, which they like and which will result in

• an optimized placing at Search engines and therefore
• more clicks ,
• meaning more visitors, etc. …

And you know the story, as it goes on ….

Have a thought about this blog entry and share your ideas with me as

well! I’d appreciate a lot!

See you soon,

Your Kasia G.