The Marketing Online School

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Welcome back to the Online Marketing Success Training Camp!

1. Choosing your niche
2. Choosing a product
3. Minimizing losses
4. Maximizing gains

The four above are four main messages and among the key objectives of this training camp we have. Very broad objectives and goals though. We will take them step by step into more depth and detail. Still, before doing so we need to acquaint ourselves with words and expressions which might not yet be known to all participating here to the online marketing success training camp. The one we want to look into more detail today is “Affiliate Marketing”.

Read the rest of this entry »

Hallo again,

wish this post finds you in great health!

The other day we were speaking about press releases and their power!

Today I want to introduce another very important online marketing tool, extremely powerful and free of charge! It is your willingness, your work adn effort that bring the results desired!

So, what is an Ezine? An Ezine is an Electronic magazine, this is where the name comes from.

The goal of Ezines is to offer in depth content on a specific topic or issue, just the way we are used to find it in magazines, newspapers or press columns. Usually these articles are written by professional journalists and experts on specific topics, based on key leader opinions and interviews .

You can find Ezines on all topics you only could imagine; there are specific Ezines of golfing as well as for young mothers, on Internet Business as well as on latest holiday trends. You could envision these ezines actually as a kind of website, as a kind of internet portal that is built up like a newspaper or magazine with one add-on being supplementary functions as online community links, comment possibilities and others.

The difference to „real“ Internet communities or forums is that for CONTENT is very clearly the main part and the main focus – it is not the chat functioning nor any community networking. These tools are in there as they are kind of standard already within the Internet world but are not the main goal. Ezines we could almost say are kind of “content addicted” and focused!

On the other hand, the main difference to „normal“ journals, newspapers and magazines is that Ezines are exclusively online magazines, whereas many magazines have an online version available in addition to the traditional paper edition.

As Ezines are published exclusively online they have to pass the so called CMS (Content Management System) which is a tool that allows to exactly place the article in a professional way online, making sure that all aspects and formats are reflected as they would need to do for professional article writing. In short, one can say that CMS is the tool online publishers use for publishing Ezines to the Web!

Among the most famous sites for ezines are ezinearticles.com, goarticles.com and articledashboard.com.

With this in mind, go and chek it out, start gathering content and write your first article. Once you have written the first one you will feel really proud of yourself and see that there is no mystery behind but a straight forward and powerful online marketing tool!

To your success,
Your Kasia

PS: Questions or Suggestions?! PLEASE use the comment area below and I will make sure to come back to you!

Hallo and welcome back after a hopefully wonderful Thanksgiving Weekend and a first day back to work!

I hope you had some time to relax and to enjoy!. I have taken the time to think over different issues I want to tell you about; the great news from the Online Marketing School that are ready to make you rok’n roll on the Internet … and while having all those thoughts flowing around my mind … I thought: and what about the BLOG? Why not a daily newsletter or a simple mail? … and so, I have decided to dedicate this blog post here today to the importance of blogging.

To the question: “Is a Blog Key to your online Marketing Streategy?” – well, in my opinion, a simple YES would be enough as an answer … but let me exploit this a bit further …

Having a BLOG has become kind of a fashion. It has become an easy–to–use and very fast tool for informing the world about yourself, about your plans, about your products and services. Turning this information into a steady online income stream is the right strategy and mindset for your successful internet business and online income stream. Body Blogging for success could be the mode to describe your easy start into the big world of online business and internet marketing strategies. Blogging for Success is also training at the same time.

Each time that you post a blog, you will receive a training on the three main aspects of your business:

1) The product or service you offer

2) The Internet Tools that you use versus the others available

3) The Online Business Evolution – a very fast moving and changing business environment where it is not always easy to keep up the pace.

Writing about your product or service, you have to think about the product or service you offer. You will want to enlighten it from different perspectives to attract new customers. You might find new ways to market your product or service simply by writing regularly about it and elaborating any comments you might get.

Another important source of information for your blog, to be a successful marketing machine, is to visit competitors’ blogs and sites and identify there what comments customers (that eventually are also your potential new clients) leave there. If clients like the other services due to a specific format, tool or whatever it might be, evaluate the possibility of implementing it yourself as well, of adapting your service and offering, or maybe only the wording of any of your announcements or ads. On the other side it is your blog that will start – if you write regularly your posts – bringing you traffic to your site, free traffic!

Having and feeding a blog is an enormous opportunity for driving massive traffic to your site. It is an easy-to-go method out of so many available in the vast world of online marketing. By being on Google, or simply online you will be always informed on new techniques and strategies, on Adwords offers and Search Engine Optimization Tools. You will get hundreds of mails and notes on new studies and offers. This does absolutely not mean that you will need to get all of them or study them one by one. This will give you the important background information of having heard about, ready for the day your customers or your competitor’s clients start asking for it. It is part of competitive advantage that you can earn here through knowledge and interest. And as it comes to Google and all the other search engines, they like new content and they like to know that you and your site are active regularly and not just then and now.

There are six points, one the normal consequence of the previous one, that make your blog a success for you:

1) Show Google and all the search engines – by blogging regularly, meaning that you post a minimum of two entries a week – that your Blog is always actual, which they like and which will lead to

2) a better placing at Google and therefore

3) more impressions – meaning how often people have seen your ads, your links to your blog

4) more clicks , meaning

5) more visitors,

6) and so on, and you know the story, as it goes on!

Happy Blogging and a Happy 1st December Day!

Your Kasia G.

Hallo,

many of you already know me. Still, I want to take the opportunity today to introduce myself again. A few reasons for that:

• KGI Consult is growing in experience and feedback from many of you! THANK YOU!
• The fully re-worked new KGI Consult website will be life within the next few days!
• I have been very involved in testing & trying many new programs and courses that I will share with you shortly!

Summing it all up: a lot of news are upcoming here and I am pleased having you on board with me!

So, who am I and what am I for here?

My name is Kasia Greco, I am 38 and Austrian,  married to an Italian and a proud mother of two little sons aged 4 and 7. And this is key as I am first of all a loving and caring person in all aspects of my life. I am always seeking for optimum results and thriving for excellence, both as mom and as manager. Being enthusiastic and passionate about all I do, I always search for optimum outcome.

My definite strengths are in project planning, persistence and endurance. This is where I have also gained almost 15 years of working experience in renowned multinational companies I worked for in positions as Marketing Director and Senior Business Line Manager. From my professional career my main knowledge and experience lies within the Consumer Health Industry and in Marketing, where she has specialized and worked for almost 10 years.

I never like stopping but always am on the search for new challenges, new interesting things to learn and to work on. I have accomplished several Sales Technique courses as well as completed my training as leadership and team coach.

One of my favorite quotes is: “Motherly love is the fuel that enables a normal human being to do the impossible.” by Marion C. Garretty

If you would ask people who know me quite well, they would tell you the following: “Kasia is a loving and caring mother, wife, daughter and sister. Kasia at the same time is a well established and honored manager who is always seeking for the optimum outcome and is off to new frontiers now, passionate and enthusiastic as ever.”

Enduring and with a huge will, I fluently speak 6 languages and have the thrive and determination to helping other working moms to build their own business and making money working from home – all others welcome too !

I am committed to delivering high value added content and sharing all I learn along the way with you. Helping others makes me feel good. This makes me grow as a person and in business. Giving and receiving are a major virtue to success and I feel blessed having been taught so and applying it everywhere I can!

See you soon
Your Kasia G.