It is 10 day of the Online Marketing Success Training Camp and it is about time to discover how press releaes can help you towards your success!

Grow your business by leveraging the speed of media releases. Media releases have been used for generations for several reasons.

What Are Press Releases?

News releases are used to announce events, and much more. Press releases are used as news for things like events and more. They are written statements used to substitute an oral announcement.

News releases typically have a bold title or headline, a summary (1-3 sentences long), the city where the media release is initiated, the date of the media release, the body of the media release and then a short paragraph about the person being discussed (where to get more info).

While companies, organizations and individuals use media releases for a variety of reasons, there are some specific strategies to use to increase their effectiveness as a internet marketing technique. While some use media releases for announcements or for the release of timely information, many business use them solely as a internet marketing technique.

Why Are Press Releases Effective?

Consumers around the world read media releases, especially when the media releases them as a ‘News’ story instead of the traditional format of a media release. When they are well written and widely distributed, they gain brand awareness as well as an increase in sales. They keys to this which will be provided to you in the next part of this article series will give you tips on how to create and release an effective media release.

News releases can be placed online and in print form. Online forms are typically posted in media release directories, online newspapers and online magazines. They are cast over a wide reader audience, giving your business more immediate exposure. Print forms are most typically placed in newspapers and magazines. When you are looking to use them as a internet marketing technique, it is best to submit press releases to online directories such as PRWeb dot.com so you can get fast, wide spread exposure online and have your media release cross offline journalists desk automatically.

There are several primary outcomes that can come out of a company media release. The first is that reporters may choose to turn your media release into a news story, giving the company even more exposure to consumers. Another key outcome that occurs is that readers will call the company through the provided company information or will click on an embedded link if the press release is posted online. Press releases can also provide credibility for a business and can be added and updated on the company website.

Credibility leads to an increase in sales, especially today where consumers are looking for information more and more about companies, especially about companies that are only online.

See you soon to discover together the power of blogs!

To your success

Your Kasia G.

The idea was born about 3 years ago … the process was long and the way quite difficult. Life changing and heavily impacting decisions I had to take … but today, I am proud to celebrate the 1st birthday of KGI Consult.

Thanks to your continuous support and feedback, to your motivation and friendship, KGI Consult has steadily developed since the very first day.

My mission and committment is to always deliver best quality and outperform on any expectations you might have.

Teamwork is what counts in first here. You tell me your needs, I work for them. You give me your feedback and I can fine tune my services and deliverable for you!

As my birthday gift and sign of my realy thankfullness I want to offer to you 1 FREE coaching class during the month of April. Have a look around KGI Consult and drop me a mail. I will be pleased answering personally and getting in touch with you!

We can’t spell s-ccess without U … and my U, this is YOU!

Thank YOU for joining in these 1st birthday celebrations and have a fantastic day!

To your success
Your Kasia G.

KGIConsult has set the sails off to serve you the best possible way! The website is LIVE and I am taking massive action to helping you on your way to your personal success!

On the way, a few things like blogs and videos and articles are of course part of the journey. And so are press releases. Now, getting ready for the first press release for KGI Consult I realised that there were a few steps and rules we all need to follow to make any press release a success … and this is what I want to share with you here today!

1. It must look PROFESSIONAL

Press releases are professional communications, no funny back grounds nor gimmicks or jokes should be part of it.

2. A Press Release is NOT A PROMOTIONAL MESSAGE

Do not make your press release sound like a giant add but write in an objective way about your company or product.

3. Keep it SHORT

A good Press Release is not necessary a long press release. Write short sentences and keep to the essential message you want to pass. No hype and long, complicated sentences should be in there.

4. Be INTERESTING

Make sure that you put some “life” into your text, no hype but some sparkling sentences, not to bore people with dry topics. ENthusiasm is what best helps you writing even about a a dry subject matter in a vivid way!

5. Know your READERS

Be aware to whom you send the press release, is it a general information to editors or is it a specific press release aimed at experts. The wording and details will have different levels. Eg. in the case of a new car store, editors will want to know more about the opening and special offers, if available, sales people about the different car types …

6. Use PROPER TENSE and GRAMMAR

Use examples of press releases to see how to avoid these kind of mistakes. Usually present tense is used for trendy stories (e.g. KGI Consult launches the working mom’s forum and is excited to ….), past tense is more used for official announcements (KGI Consult announced today their official launch of …).

7. Tell a STORY

Writing down facts NEVER is as attracting as building them into a story. Even the best product may not gain as much visibility as a mediocre one – as facts never attract as many readers and potential interests as a good story!

Think visually when you write your press release. Do not ever make any false statements of commitments you can not hold. Know your limitations and believe in your success!

Any questions or suggestions … THANK YOU in advance for your comments and notes here below!

To your success
Your Kasia G.