The Marketing Online School

Posts Tagged ‘ezines’

Hallo again,

wish this post finds you in great health!

The other day we were speaking about press releases and their power!

Today I want to introduce another very important online marketing tool, extremely powerful and free of charge! It is your willingness, your work adn effort that bring the results desired!

So, what is an Ezine? An Ezine is an Electronic magazine, this is where the name comes from.

The goal of Ezines is to offer in depth content on a specific topic or issue, just the way we are used to find it in magazines, newspapers or press columns. Usually these articles are written by professional journalists and experts on specific topics, based on key leader opinions and interviews .

You can find Ezines on all topics you only could imagine; there are specific Ezines of golfing as well as for young mothers, on Internet Business as well as on latest holiday trends. You could envision these ezines actually as a kind of website, as a kind of internet portal that is built up like a newspaper or magazine with one add-on being supplementary functions as online community links, comment possibilities and others.

The difference to „real“ Internet communities or forums is that for CONTENT is very clearly the main part and the main focus – it is not the chat functioning nor any community networking. These tools are in there as they are kind of standard already within the Internet world but are not the main goal. Ezines we could almost say are kind of “content addicted” and focused!

On the other hand, the main difference to „normal“ journals, newspapers and magazines is that Ezines are exclusively online magazines, whereas many magazines have an online version available in addition to the traditional paper edition.

As Ezines are published exclusively online they have to pass the so called CMS (Content Management System) which is a tool that allows to exactly place the article in a professional way online, making sure that all aspects and formats are reflected as they would need to do for professional article writing. In short, one can say that CMS is the tool online publishers use for publishing Ezines to the Web!

Among the most famous sites for ezines are ezinearticles.com, goarticles.com and articledashboard.com.

With this in mind, go and chek it out, start gathering content and write your first article. Once you have written the first one you will feel really proud of yourself and see that there is no mystery behind but a straight forward and powerful online marketing tool!

To your success,
Your Kasia

PS: Questions or Suggestions?! PLEASE use the comment area below and I will make sure to come back to you!

Hallo,

this is Kasia G. back here for you. Remember we were talking about promoting your business using Internet based marketing techniques, and as one of them we started talking about the use of articles and the signature boxes to help funnel people to your business website. We talked about what you could write in your articles and where to get ideas from.

Today I want to focus on a different question:

Why do You Need To Write An Article As A Direct Marketing Technique?

There are many reasons that you would want to create an article as a direct marketing technique, but the most straight forward is probably for a surge in your sites overall traffic.  You may not realize how much good this kind of direct marketing can do, but if you focus on a couple hours a day and get good articles going, then you can create an amazing traffic driving machine, just from articles.

As mentioned previously, it can be really helpful if the article that you are writing is something that you believe most about because it shows in how you write and what you say in the article.

As you can see there are many ideas you can come up with when you are getting ready to create your articles for direct marketing purposes.  If you are not sure of your ability to write then you can hire a professional writer to help you with your ideas or to even do them for you.  This will make your article more content rich then you may be able to write it.

Watch out, I’ll be back soon with some more great content for you!

To your success,

Your Kasia G.

Hallo,

this is Kasia G. back here for you. I spent quite a lot of time thinking about all the different things I want to share with you, I want to tell you about Internet Marketing, on how to drive your success in the online world, on all the aspects one has to consider when talking about affiliate marketing, blogging, and so on. And then I decided to talk to you about one of the most important aspects of it, one of the most powerful tools we have available: writing articles to drive traffic to your website.

When you are trying to promote your business using internet based marketing techniques, you can actually do many things that you may not have thought of.  One of those things is using articles and the signature boxes to help funnel people to your business website, but you may not realize how to do it and what to write about.  Here are some tips to help you get started on your way to internet success.

What To Write Your Articles About

You may not know where to start but when you really think about it, you may be able to come up with something that is great for you and your site.  Some ideas are:

• What is your business about – This is one of the most obvious things to write about because it’s highlighting the benefits that you offer people in and more importantly, what you do.

• What you are passionate about – People want to read about what they desire most.  This can be something that you really didn’t think about when you started, but by being passionate about the subject you will write a sweet article that is easy to read and loved by others.

• A Hobby – One of the best ways to attract attention for your business is to find a hobby that kind of fits into what your business is about.  Writing about this will help get traffic to your site as well as make for some really great articles.

See what I mean?! You don’t need to be a Marketing Director nor a University professor. Take your passion or best expertise and write about it. Share your knowledge with people and they will understand very fast that you care about them. They will see that you want to share your knowledge so they can get best use out of it, for their profit. And they will trust you and come back to you.

This is the best and easiest way for starting to build really strong longterm relationships online with your prospects and customers.

Look out, soon I’ll be sharing more on this with you!

To your growing success

Your Kasia G.