The Marketing Online School

Posts Tagged ‘creating appealing content’

Hallo again and welcome back to the Online Marketing Success Training Camp!

We have spoken a lot about gaining traffic from ezines and press releases, from forum and blog posts. We have touched the topic of “what to write about”. Also are there many other possibilities for writing and sharing content and therefore creating attention and bringing people to your web site: squidoo lenses, hub pages, are just two to mention here as an example.

The most important rule though, for all those initiatives is: creating appealing content, content that is interesting and appealing to your market, to your niche! There is a very simple formula I have been taught that you have to keep in mind. It is called AIDA.

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