The Marketing Online School

Hallo and welcome back to the Online Marketing Success Training Camp!

We have gone a far way together already and by now I am sure that you start really understanding the whole picture of and around online marketing. It has many aspects and faces to it. You never can stop learning, applying, testing and trying; the same as the world wide web is in continuous movement and never stops!

We are already starting at advanced levels now … framework set, basics learned.

Today the advanced topic is all about Directory Submissions and Offsite SEO. What I am sharing here is what I have learned during my one year training at Prosper University on Online Marketing:

So, what is this all about?

The offsite optimization helps the search engines to find you so they can index your site, and then rank your site.  Getting indexed in the search engines is vital to your site’s success.  It’s estimated that once you’re indexed with the search engines, 85% of your traffic will come from search engines.

Link Popularity:

• Building links back to your site (even within different pages of your own site) helps you with your search engine optimization (SEO).
• “Click Here” example in Google.  How did Adobe Acrobat get ranked #1 on google for the keywords “click here?”  Because of the millions of links on the keyword “click here” that points back to their site. Popularity
• Using link popularity both on-site, and off site.

What Google looks for as far as link popularity:

• How many sites linking to you?  (are there a lot of sites out there that have links to your site).

• Relevance – are the sites that are linking to you relevant to what your page is about.
  • Karate at our skiing site = not relevant.  It’s not helping you if it’s not relevant.
  • Find people inside your industry who aren’t competitors.
  • Trade links with those who are relevant, and try to trade links with those people who have a better PR (page rank) thank you.
• What do those links say? (use keywords as links)
  • Anchored text.

o        Referral – a link is a referral from another site.  In business, referrals are the best type of new customer…..this is no different.

o        Check your links:  allinanchor: keyword

• Quantity – How many links do you have to your site on a particular keyword phrase?
• Quality – what is the quality (page rank) of the sites upon which your links appear?
• Variety – building links on a different types of sites, not just one type of page or site, such as directories, blogs, etc.  You want your links appearing on a good variety of sites, with a good varieity of page ranks.

Directories:

• Similar to a phone book, it’s a directory, or listing of websites that fit within a certain category.
• Directories help you build links by creating links to your site.
• Search engines also rely on directories to find out about new sites, therefore directory submission is KEY to getting your site found and indexed by the search engines.
• For example, look at http://dmoz.org
• DMOZ is the most qualified directory on the web.  Most major search engines use DMOZ to categorize and rank webpages.
• Yahoo Directory is another major directory. While it is a paid directory, it is worth while to submit to them when you can afford to do so.
• Directories “review” websites to see if they are built, optimized, and fit within the specified categories.
• Search engines send their bots, or spyders to the directories to see what new sites have been listed, and then the search engines go and search the site.
• Submitting to directories is the fastest, and most efficient way to build back links to your site.
• http://www.addurl.nu has a list of 800 free directories you can submit to.

Well, enough for today and for this session. I will be back soon with some more suggestions on the HOW to best apporach this topic and actively apply it … and then leave you a few days to tyr and test it!

To your success

Your Kasia G.