Archive for the ‘Internet Marketing’ Category
Online Marketing Success Training Camp – Day 31 – Scaling Up Your Success
July 3rd, 2010 | 
Author: Hallo and welcome back to the Online Marketing Success Training Camp!
This last session of the Online Marketing Success Training Camp just is meant to giving you some additional ideas about successful online marketing activities, for a second step that you will take, in a few weeks time eventually:
- Video Marketing
- Joint Ventures
- Private Label Rights
- Reinvesting Profit
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Online Marketing Success Training Camp – Day 30 – Putting it all Together
Hallo and welcome to this last main session of the Online Marketing Success Training Camp!
We have come a long way through together. You have identified your passion and your niche. You have set yourself a concrete goal and have been focused and determined to learn and work so far through all the process of online marketing.
You have had an insight into the most common online marketing techniques and systems. You have been really exposed to an enormous amount of information. Some will be already crystal clear to you, other parts might yet have a bigger question mark than they had before.
The good news is: this is normal! You will get acquainted with those tools that best suit your purpose and business along the way; it is really all learning by doing that comes now. Taking action and applying what you have learned.
So, where to start from”, might be an absolutely valid question you might be asking yourself.
Well, I have a huge surprise for you! Actually, consider this my gift for having worked with me through this online marketing success training camp and having taken action arriving till here!
Her is your fast track start guide, all ready for you to start using and applying it as of NOW!
Online Marketing Success Training Camp – Day 29 – Power Blogging
Hallo and welcome,
we are heading towards the end of the Online Marketing Success Training Camp! It is not that you now are supposed to know all miracles of online marketing. What you should know though is what it is all about and have all basic elements available for kick starting your online experience. All the rest, perfection and in-depth knowledge will come along the way, the more you practice, the better the results will be, the more comfortable you will feel!
The most important thing though is to START. As I know from my personal experience and have heard the same story from many other online marketers away, I have decided to dedicate another session to BLOGGING and the power of it.
Blogging is straight forward, easy language and easy tools, therefore an activity anyone can start immediately. AN through blogging you will learn many new steps, all among those we have touched here in our Online Marketing Success Training Camp series. So, without any further delay, let us start!
What is a blog?
Blog is derived from the words “Web Log,” which has be shortened to just “Blog.” Blogs can be used for a multitude of different reasons. Here are some of the most common ways in which blogs are used.
- Personal & Diary Blogs (family updates, photos, info)
- News (News discussions, current events, etc.)
- Opinions (politics, gossip, etc.)
- Business (product reviews, FAQs, website promotion, etc)
RSS Feeds
Why Does Your Business Need a Blog?
Blogs can do a lot for your business. Whether you’re selling skincare products, information products, or anything in between, your business SHOULD have a blog. Ten years ago it used to be said that “if you didn’t have a website, you would get left in the dust.” This proved to be true. Likewise, it’s being said today that businesses without a blog will also be left in the dust. I believe that this will also be the case. Blogs offer a lot of benefits for your business, and if your want to grow your business, you will definitely want to have a blog for your business.
Here are a few ways that Blogs Can Benefit Your Business:
- For Your Customers – Blogs are a great way to provide fresh and relevant content to your customers. Providing fresh content will give them something to read, and keep them coming back to your site.
- Search Engines – search engines LOVE blogs because by nature, blogs have fresh and new content. Constantly changing content is something that search engines, especially Google, love. By having a blog, you give the search engine spiders a reason to keep coming back and indexing your site.
- Social Media – Taking part in, and building an online community is a great way to promote your business within the web 2.0 community. For more on this, listen or research more on Social Media Optimization.
- SEO (search engine optimization) – Blogging for SEO purposes is one of the biggest benefits of blogging because it provides you a great vehicle for building anchored text links on your keyword phrases.
- Write a post that is relevant to your products, niche, or industry.
- Insert between 2-3 keyword phrases in your posts, linking each keyword phrase to the page of your site that is most relevant for that keyword phrase (also known as deep linking).
- Insert an image into your post. The image should be linked to the page of your site, most applicable to the main topic of your post. Also, you can use the alt tag attributes of the image in insert one of your main keyword phrases.
How Often Should You Blog?
Well, there is no definitive answer to how often you should blog, the short answer is this: as often as you can. Blogging often builds your content faster, builds more keyword phrase links to your site (backlinks), which helps tremendously with SEO, and gives your customers and readers a reason to come back more often (this includes the search engines). Here are some recommendations I make to my clients when instructing them on blogging:
Starting Your Blog
There are two main ways you can get a blog going. The first is by purchasing some web hosting space from a hosting provider, such as the one I recommend here. Or, you can get a free blog by joining a blogging community, such as blogger, MySpace, etc. Here are the differences between the two.
While there are a lot of different blogging software available, I recommend WordPress for the following reasons. It’s free, it’s the most widely used, and it’s open source – which means that there are a lot of additional components available via plugins that will allow you customize your blog in a number of different ways.
Community Blogs
Joining a blogging community will allow you to get a blog started without paying any hosting fees, however there are some definite disadvantages to choosing a free blog. Some of the disadvantages are:
- Can’t Integrate It With Your Site
- No Custom Domain Name
- Follow Their Terms of Service
- Not as flexible (templates, plugins, etc)
With that said, if you still want to use a free blog for your business, here are some places you can get one:
Just for your information – I do use a WordPress blog and love it and my web designer has integrated it to my website!
Link Building by Commenting On Other Blogs
Finding Blogs to comment on:
Go to Google.com and search for blogs that are related to your product / website, etc.
-
- Example: Skiing Blog
- Browse through articles, if you like a blog post, make a comment by doing the following:
- Name: keyword phrase
- URL: website address that corresponds to the keyword phrase you entered into the name field.
Build links by posting comments on others blogs.
Syndicate Your Blog
Syndication is simply the sharing of content. Either you’re sending your content out where others can use it, or you’re receiving content from other’s via RSS. If you’re using syndicated content on your site, then every time the blog that you’re gathering information from is updated, the content of your own site will be updated automatically via the RSS feed. So, once you create a blog and you begin to add content to it, then you can begin to syndicate it’s content.
Once you locate the appropriate RSS feed button, you can click on it and it will take you to a page that provides you with your feed URL. In Firefox browser, most of the time you can click the little orange RSS box on the far right of the blog URL. One great thing about most blogging software is the ability to make a submission automatically update and post. This automatic syndication is called “pinging.” Within the blogging program you will need to reference the different directories you would like to ping with your blog. You can also go out and manually submit your site to directories using your RSS feed URL.
Here are some different syndicating directories you may want to submit your blog to:
›› Blogpulse (http://blogpulse.com/)
›› Feed24 (http://www.feed24.com/)
›› Weblogs (http://weblogs.com/)
›› Technorati (http://www.technorati.com/)
As you learn to syndicate your blog, you will better understand how to market your site, and reach a larger target audience. You will also learn to effectively utilize your blog for SEO purposes, and increase your search rankings within the major search engines.
So, to summarize this long excursion into BLOGGING, my suggestion for you is to
- Start a blog on WordPress and consider contacting your host to see how to integrate a WordPress blog into your site.
- Set a goal to blog as frequently as possible. 3 blogs a week are a good average! Make sure though to provide good value content!
- Now, go out and blog.. This will help your SEO tremendously if you build links on keyword phrases!
- Also, search for 5 blogs related to some of the ideas, products, or services you offer. Make HELPFUL comments on their blogs, and leave your URL in the space provided. Do this on a regular basis.
Any questions, drop me a line!
To your success
Your Kasia G.
Online Marketing Success Training Camp – Day 28 – Some More Tracking
Hallo and welcome back to another tracking session at the Online Marketing Success Training Camp!
This is a short one, just to make sure that you have all basic elements and do really understand the importance of tracking!
We all are very busy and for sure we want to always make best use out of our time! So here is why it is so important that you track ALL activities that should bring you clicks and leads, sales and clients!
Online Marketing Success Training Camp – Day 27 – The Importance of Tracking
Hallo and welcome back to the Online Marketing Success Training Camp!
I have given you a few days to start implementing what we have learned together. Many things might still be unclear, most of them not yet actions that you feel comfortable with or sure about – in terms of doing them correctly and for the best possible outcome.
Do not worry, this is just normal! All new things undergo 4 different phases – from unknown to known, from acting them consciously to becoming natural things that you do easily, as they are embedded in your subconscious and just make part of your (business) life.
It will also be worth going back to Day 1 of the Online Marketing Success Training Camp and reading or at least scrolling through the main lessons and topics we have touched:
1. your passion
2. your niche market
3. a product or service to market
4. the different marketing techniques to attracting people to your products and services
5. tracking which activity is most effective – the part we are starting just today
All over, one of the main elements is to always make sure to have the right mindset, to chose action over perfection and to be determined and focused on your goals. With this powerful mix, nothing will be able to get into your way!
So let us have a closer look at tracking right now!
Tracking is key to success! Sometimes a bit difficult to understand as it can get quite techy, still essential you do it or at least make sure it is taken care of. You want and need to know WHICH of your marketing and traffic driving techniques brings you most leads and clicks, most customers and clicks.
Online Marketing Success Training Camp – Day 26 – Traffic Driving Executive Summary
Hallo and welcome pack to the Online Marketing Success Training Camp!
I have given you a few days now to get acquainted with the various methods of driving traffic and providing content – two key elements for building your online success! Be aware that they are just a few out of many additional insights and opportunities in the vast world of the world wide web!
Do not worry though, as the more acquainted you become with the tools, the easier it will be for you to
- Decide which ones you feel most comfortable with
- Learn about all help tools and news around your favorites!
Before actually moving on to our last big session around tracking your activities, I want to share here with you a kind of executive summary around traffic methods and driving traffic to your site, with the purpose of
- Building your list
- Selling your products and services!
So, here we go with
- A selection of FREE Traffic Methods, to be followed by some insight into
- PAID Traffic Methods
Online Marketing Success Training Camp – Day 24 – Article Marketing – A Deeper Insight
Hallo and welcome back to the Online Marketing Success Training Camp!
Tons of information and lots of things are going on. I know that you might feel overwhelmed … still bear with me and soon you will have the full picture and a clear view. Becoming a millionaire overnight – well, what a wonderful dream, unfortunately nothing I could teach you.
Powerful techniques and proven tips is what I can share here … and at the end – put it all together for you!
So let us move on with today’s session. We have already spoken in the early online marketing success training camp editions about the power of writing articles online. Today and the next session here are dedicated to an even deeper insight!
Online Marketing Success Training Camp – Day 23 – Directory Submissions – A Guide
Hallo and welcome back!
As promised, here comes a short guideline on HOW to actually apply the knowledge and info you have read about in the last session of the Online Marketing success training camp.
Fast and straight forward, please find here some general guidelines for submitting to directories:
Online Marketing Success Training Camp – Day 22 – Directory Submissions – An Overview
Hallo and welcome back to the Online Marketing Success Training Camp!
We have gone a far way together already and by now I am sure that you start really understanding the whole picture of and around online marketing. It has many aspects and faces to it. You never can stop learning, applying, testing and trying; the same as the world wide web is in continuous movement and never stops!
We are already starting at advanced levels now … framework set, basics learned.
Today the advanced topic is all about Directory Submissions and Offsite SEO. What I am sharing here is what I have learned during my one year training at Prosper University on Online Marketing:
So, what is this all about?
The offsite optimization helps the search engines to find you so they can index your site, and then rank your site. Getting indexed in the search engines is vital to your site’s success. It’s estimated that once you’re indexed with the search engines, 85% of your traffic will come from search engines.
Online Marketing Success Training Camp – Day 20 – How to Use the Power of Facebook
Hallo and welcome back. This is a short, still extremely important session at the Online Marketing Success Training Camp!
Today we speak about FACEBOOK!
Described on Wikipedia: “Facebook is a social networking website launched in February 2004 and operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college. The website’s name stems from the colloquial name of books given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Anyone over the age of 13 can become a Facebook user.”
Let us now dientify a few additional elements that can help you, that can help all of us while building our online business: