The Marketing Online School

Archive for the ‘Internet Marketing’ Category

Hallo again,

here I am back for you with some more details on Social Networking:

Social Networking is not only a great possibility for checking up with old friends and mates, it is also a very powerful tool to find groups of interest. All systems have groups of interest you can sign up to. There you will find people from all over the world that share one same interest. This interest might be singing, painting or online business. It might be cooking, gardening as well as sharing experiences of proud parents. Whatever your interests are, you can be pretty sure to find a team or group in any of the social networking sites. And this is exactly where we come back to the traffic driving aspect of the Social Networks.

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Hallo,

back here after a really busy week

Social Networking is something all people speak about. Social Networking has so many parts to it. It can mean networking with friends , networking for business, networking for information and much much more. It for sure can be seen as an alternative way for griving traffic to your website.

There are many ways to make people aware of your website, homepage or blog. “Traditional” ways include Adwords on Google known also as Pay-Per-Click Method. Further methods are press releases or blogs, ezine articles as well as social bookmarking. Still, there are many more, even if not primarily initialized as traffic drivers. Social Networking is one of these “alternative” powerful traffic driving tools.

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When researching the vast world of the Internet for online business opportunities, be it young mothers or tough business managers, it is always extremely important to follow a certain scheme, actually a set of 3 major questions you need to answer and that will help you to start off with the right leg:

1)    What am I interested in? Which is the market I am interested in and which I know –> is it finance or gardening, is it cars or the real estate industry?

2)    What do I want to achieve? This question might seem quite trivial or even not necessary, but please believe me, it is essential! You need to know what your concrete goals are: a golf trainer online, a real estate agency might be as valid of a goal as becoming an affiliate marketer or creating your own service online focused on giving tips to people around the world on how to best plant fig trees.

3)    How motivated am I? How much energy am I willing to put into this new opportunity I am evaluating? Mindset is key to your success. You have to have a precise vision of what you want to achieve and how you want to achieve it. You have to have your goal and milestones set. Then, and only then, you will be ready to start with full power and at full throttle towards the future and your success.

Once you have them all answered – and please take your time – then you will be able to walk and work towards your first milestone. I will be here with many proven methods and tips, helping you to reach your success and goals.

To your success,

Your Kasia G.

Many people are looking for new challenges and business opportunities in the big world of Web 2.0. No doubt that there are many successful ways to reach significant internet income, develop a millionaire mindset and reach financial freedom. The main issue is that there are so many opportunities out there and finding the one that suit you best is one of the most difficult tasks.

It is extremely important to have your goals in mind and keep them clear in front of you:
What do I want to achieve?
Do I want to earn a few dollars of extra income?
Do I want to make a living out of it?
DO I have or plan to develop my own product?
Do I want to distribute a product or service that is already available and earn for instance commissions on it?
Do I want to spend an hour a day, three or even more?

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Hallo,

just 2 days left for celebrating Christmas around the world! People rushing around getting ready for this wonderful festivity; children being anxious for Santa Claus to finally arrive. Many people on the road travelling home for Christmas – so am I.

Placing blog posts and content is key and essential to online marketing and we all know this! Still, we are all human. We are all excited about the festivities to come. And also business needs to celebrate. Think about a blog post not only to share content and information. Use this time of the year for sharing experiences and joy with your friends and followers.

It is not essential to be here on the 24th of December with the latest online marketing trick to be presented. What is important is to be present. I have you in my mind. I want to share the joy I have after a long working year, hard at times but with great results. I am here to share with you my joy and blessing of such a wonderful family I have. I am here to inspire you to think about the blessings you have received over the past 12 months. Feel the joy.

Make your blog post not a “business-only” place. Make it a vivid place of exchange and communication. People will love the natural aspect of it and will come back to check in for more news from you. And you will be ready there, in the new year, to provide them with new and fresh content about your business and services; about life changing tools and techniques.

Any business, be it online or offline, is as good as the people behind, and you never shall forget that “You can’t spell S_ccess without U”! You make up your business, your personality and envolvement your success!

With all my very best wishes
Your Kasia G.

Many people are looking for new challenges and business opportunities in the big world of Web 2.0. No doubt that there are many successful ways to reach significant internet income, develop a millionaire mindset and reach financial freedom. The main issue is that there are so many opportunities out there and finding the one that suits you best is one of the most difficult tasks.

It is extremely important to have your goals in mind and keep them clear in front of you:

What do I want to achieve?

• Do I want to earn a few dollars of extra income?
• Do I want to make a living out of it?
• Do I have or plan to develop my own product?
• Do I want to distribute a product or service that is already available and earn for instance commissions on it?
• Do I want to spend an hour a day, three or even more?

A marketing plan and strategy are exactly what you need as they will make you elaborate in a step by step process all these questions! They will put your vision into a format that is easy to follow and will allow you to check off all needed milestones on the way towards your goal, your goal not necessarily always, but very often being steady income streams.

A marketing strategy is a process that allows you to concentrate using your time and resources on those elements and opportunities of growth that best fit your ultimate goal. Concentrate on those activities that can increase your sales, achieve growth and eventually also competitive advantage, depending on what market you are in!

But, your marketing strategy can only be effective if it is an integral component of your ultimate goal, of your vision, of your mission. You never have to lose this picture of your ultimate goal in front of your eyes.

• Do you wish to become the best affiliate marketer the world has ever seen?
• Do you want to have a few dollars in addition to your “normal” day-to-day life, just to live a bit more relaxed and less worried about unexpected eventualities?
• Have you invented the best anti-aging and weight loss pill, both in one and want to spread this discovery around the world?

It does not matter what it is. There are only two things you always need to keep in mind:

1. your goal must be like a picture, a vivid frame in front of your eyes all the time
2. you have to clearly define, set and monitor the milestones to your success.

If you apply these two seemingly easy rules then you will succeed!
Putting it in more general marketing terms, a corporate strategy, your company/development strategy defines how your project/product/company will become and stay successful. Your clients are the source of your revenue, and therefore your marketing strategy is closely linked with sales.

This is what I define the mindset and heart of a successful strategy. Use this holiday season to relax and reflect. Get cristal clear about your goals and then you will be ready for a rocking New Year 2010!

To your success,
Your Kasia G.

Hallo again,

wish this post finds you in great health!

The other day we were speaking about press releases and their power!

Today I want to introduce another very important online marketing tool, extremely powerful and free of charge! It is your willingness, your work adn effort that bring the results desired!

So, what is an Ezine? An Ezine is an Electronic magazine, this is where the name comes from.

The goal of Ezines is to offer in depth content on a specific topic or issue, just the way we are used to find it in magazines, newspapers or press columns. Usually these articles are written by professional journalists and experts on specific topics, based on key leader opinions and interviews .

You can find Ezines on all topics you only could imagine; there are specific Ezines of golfing as well as for young mothers, on Internet Business as well as on latest holiday trends. You could envision these ezines actually as a kind of website, as a kind of internet portal that is built up like a newspaper or magazine with one add-on being supplementary functions as online community links, comment possibilities and others.

The difference to „real“ Internet communities or forums is that for CONTENT is very clearly the main part and the main focus – it is not the chat functioning nor any community networking. These tools are in there as they are kind of standard already within the Internet world but are not the main goal. Ezines we could almost say are kind of “content addicted” and focused!

On the other hand, the main difference to „normal“ journals, newspapers and magazines is that Ezines are exclusively online magazines, whereas many magazines have an online version available in addition to the traditional paper edition.

As Ezines are published exclusively online they have to pass the so called CMS (Content Management System) which is a tool that allows to exactly place the article in a professional way online, making sure that all aspects and formats are reflected as they would need to do for professional article writing. In short, one can say that CMS is the tool online publishers use for publishing Ezines to the Web!

Among the most famous sites for ezines are ezinearticles.com, goarticles.com and articledashboard.com.

With this in mind, go and chek it out, start gathering content and write your first article. Once you have written the first one you will feel really proud of yourself and see that there is no mystery behind but a straight forward and powerful online marketing tool!

To your success,
Your Kasia

PS: Questions or Suggestions?! PLEASE use the comment area below and I will make sure to come back to you!

Hallo and welcome back after a hopefully wonderful Thanksgiving Weekend and a first day back to work!

I hope you had some time to relax and to enjoy!. I have taken the time to think over different issues I want to tell you about; the great news from the Online Marketing School that are ready to make you rok’n roll on the Internet … and while having all those thoughts flowing around my mind … I thought: and what about the BLOG? Why not a daily newsletter or a simple mail? … and so, I have decided to dedicate this blog post here today to the importance of blogging.

To the question: “Is a Blog Key to your online Marketing Streategy?” – well, in my opinion, a simple YES would be enough as an answer … but let me exploit this a bit further …

Having a BLOG has become kind of a fashion. It has become an easy–to–use and very fast tool for informing the world about yourself, about your plans, about your products and services. Turning this information into a steady online income stream is the right strategy and mindset for your successful internet business and online income stream. Body Blogging for success could be the mode to describe your easy start into the big world of online business and internet marketing strategies. Blogging for Success is also training at the same time.

Each time that you post a blog, you will receive a training on the three main aspects of your business:

1) The product or service you offer

2) The Internet Tools that you use versus the others available

3) The Online Business Evolution – a very fast moving and changing business environment where it is not always easy to keep up the pace.

Writing about your product or service, you have to think about the product or service you offer. You will want to enlighten it from different perspectives to attract new customers. You might find new ways to market your product or service simply by writing regularly about it and elaborating any comments you might get.

Another important source of information for your blog, to be a successful marketing machine, is to visit competitors’ blogs and sites and identify there what comments customers (that eventually are also your potential new clients) leave there. If clients like the other services due to a specific format, tool or whatever it might be, evaluate the possibility of implementing it yourself as well, of adapting your service and offering, or maybe only the wording of any of your announcements or ads. On the other side it is your blog that will start – if you write regularly your posts – bringing you traffic to your site, free traffic!

Having and feeding a blog is an enormous opportunity for driving massive traffic to your site. It is an easy-to-go method out of so many available in the vast world of online marketing. By being on Google, or simply online you will be always informed on new techniques and strategies, on Adwords offers and Search Engine Optimization Tools. You will get hundreds of mails and notes on new studies and offers. This does absolutely not mean that you will need to get all of them or study them one by one. This will give you the important background information of having heard about, ready for the day your customers or your competitor’s clients start asking for it. It is part of competitive advantage that you can earn here through knowledge and interest. And as it comes to Google and all the other search engines, they like new content and they like to know that you and your site are active regularly and not just then and now.

There are six points, one the normal consequence of the previous one, that make your blog a success for you:

1) Show Google and all the search engines – by blogging regularly, meaning that you post a minimum of two entries a week – that your Blog is always actual, which they like and which will lead to

2) a better placing at Google and therefore

3) more impressions – meaning how often people have seen your ads, your links to your blog

4) more clicks , meaning

5) more visitors,

6) and so on, and you know the story, as it goes on!

Happy Blogging and a Happy 1st December Day!

Your Kasia G.

Hallo,

Kasia back here!

First a few updates on KGIConsult:

• No videos yet as my video software is broken – expect it to work by end next week!
• I am actively working on two new video series for you:

1. Mindsetting – 40 Days Power Sentences
2. Online Marketing – The Year 2010 Full with Online Marketing Tips to Become the most Successful Year in Online Business Ever!

Now, despite struggle and disappointments; with technological issues and frustration – getting out of procrastination is the first key element to success: MINDSET! Having the right mondset is KEY for any success you are heading towards!

Second: Online Marketing is fantastic. Network Marketing is if not the best, for sure among the best business plans ever created adn shared.

BUT, and this is important my friends, it has to be treated as a business!

There are three key elements to having a real business running:

1. an organsiation
2. a product or service to offer
3. your clients

Each of the three above need their time and dedication; you can not have customers if you have nothing to offer; you need the framework of a company and organisation for offering any service or product; you won’t be successful in selling any service nor product even if it is the best one as long as you do not have a customer base you are taking care of.

It is like a circle, one does not work without the other. You ahve to establish all three, step after step. Wven if it is just you as a one person company – divide your time into those 3 important elements. Give time to creation and brainstorming. Get your thoughts organsied and take massive action. Follow up and continuity are as important as your steady action.

Keep this in mind; provide value added content to your audience and do it with passion. Be organised and supportive. Take your time building up this small scheme as it will help you on your way to your success!

With all my best wishes
Your Kasia G.

Hallo,

KGIConsult has set the sails off to serve you the best possible way! The website is LIVE and I am taking massive action to helping you on your way to your personal success!

On the way, a few things like blogs and videos and articles are of course part of the journey. And so are press releases. Now, getting ready for the first press release for KGI Consult I realised that there were a few steps and rules we all need to follow to make any press release a success … and this is what I want to share with you here today!

1. It must look PROFESSIONAL

Press releases are professional communications, no funny back grounds nor gimmicks or jokes should be part of it.

2. A Press Release is NOT A PROMOTIONAL MESSAGE

Do not make your press release sound like a giant add but write in an objective way about your company or product.

3. Keep it SHORT

A good Press Release is not necessary a long press release. Write short sentences and keep to the essential message you want to pass. No hype and long, complicated sentences should be in there.

4. Be INTERESTING

Make sure that you put some “life” into your text, no hype but some sparkling sentences, not to bore people with dry topics. ENthusiasm is what best helps you writing even about a a dry subject matter in a vivid way!

5. Know your READERS

Be aware to whom you send the press release, is it a general information to editors or is it a specific press release aimed at experts. The wording and details will have different levels. Eg. in the case of a new car store, editors will want to know more about the opening and special offers, if available, sales people about the different car types …

6. Use PROPER TENSE and GRAMMAR

Use examples of press releases to see how to avoid these kind of mistakes. Usually present tense is used for trendy stories (e.g. KGI Consult launches the working mom’s forum and is excited to ….), past tense is more used for official announcements (KGI Consult announced today their official launch of …).

7. Tell a STORY

Writing down facts NEVER is as attracting as building them into a story. Even the best product may not gain as much visibility as a mediocre one – as facts never attract as many readers and potential interests as a good story!

Think visually when you write your press release. Do not ever make any false statements of commitments you can not hold. Know your limitations and believe in your success!

Any questions or suggestions … THANK YOU in advance for your comments and notes here below!

To your success
Your Kasia G.