The Marketing Online School

Archive for May, 2010

Hallo and welcome back to a new session and actually section at the Online Marketing Success Training Camp!

Today is dedicated to SEO – Search Engine Optimisation. Search Engine Optimization is the strategy used by Internet marketers to obtain top rankings on the major search engines the natural way.

We have to differentiate among two main types of Serach Engine Optimisation:

1. Onsite SEO – meaning on your website

2. Offsite SEO – meaning any kind of activity you do for marketing your internet business, but happening outside of your actual website – which is most of it!

So let as have a closer look at it now!

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Hallo and welcome back. This is a short, still extremely important session at the Online Marketing Success Training Camp!

Today we speak about FACEBOOK!

Described on Wikipedia: “Facebook is a social networking website launched in February 2004 and operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college. The website’s name stems from the colloquial name of books given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Anyone over the age of 13 can become a Facebook user.”

Let us now dientify a few additional elements that can help you, that can help all of us while building our online business:

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Hi and welcome back to another session at the Online Marketing Success Training Camp!

TWITTER is our topic today. People twitter all over, 140 characters to give strong statements is the whole story about it, so tiny and still so powerful.

How can this be and how can you use this to your advantage?

Well, I have been working quite a bit on social networks and cursing around twitter and now want to share my learnings and some more tips with you:

What is TWITTER?

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Hallo and welcome back to another session at the Online Marketing Success Training Camp!

Before moving forward to learning more about Twitter and Facebook, about Google and Adwords, I just want to make sure that you are on the right track! I am sure I have repeated this often along the way we have already walked through together, I just can’t say it often enough!

Learn and apply, take action, look at the results, test & try, ask and apply … this is the short version of my message to you today!

Life rewards those who take action and not only notes. You could also say that you need to find the right balance between perfection and action. The Web is moving so fast that it eventually will be impossible to first learn all tools and systems available for your successful launch of your home based internet business.

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Hallo again and welcome back to the Online Marketing Success Training Camp!

We have spoken a lot about gaining traffic from ezines and press releases, from forum and blog posts. We have touched the topic of “what to write about”. Also are there many other possibilities for writing and sharing content and therefore creating attention and bringing people to your web site: squidoo lenses, hub pages, are just two to mention here as an example.

The most important rule though, for all those initiatives is: creating appealing content, content that is interesting and appealing to your market, to your niche! There is a very simple formula I have been taught that you have to keep in mind. It is called AIDA.

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Hallo again,

here a fast session today on another important tool to gain more visibility and to communicate with your prospect clients: NEWSLETTERS!

I have been asked if newsletters are still in use and how powerful they are. Well, in a short way I could answer “yes & very”. Still, I want to spend a few words here on this powerful tool you all can integrate successfully into your marketing and activity plan. Key to it is continuity and quality.

Providing your readers with good content just once in a quarter is much better than sending them non relevant content in a weekly newsletter. This is actually the best way to losing prospects.

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Hallo again and welcome back to the Online Marketing Success Training Camp!

Mindset up? Niche found? Passion alive? Ideas for articles and blog posts ready? … Well, then you are ready for another fantastic and powerful experience today: Social Networking!

Please take your time – this is a longer session, not just a few lines to read. We will do some examples as of our next training module, but for now it is key you enter into the mode of social networking, realize the power of it. Then the tools which you will prefer to chose will work – as you will apply them with the right mindset around social networking and herewith use the full power of it!

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Welcome back to the next session of the Online Marketing Success Training Camp!

I have spent quite a lot of time thinking about all the different things I want to share with you, I want to tell you about Internet Marketing, on how to drive your success in the online world, on all the aspects one has to consider when talking about affiliate marketing, blogging, and so on. And then I decided to go on and add a bit more to the important topic of writing articles to drive traffic to your website.

When you are trying to promote your business using internet based marketing techniques, you can actually do many things that you may not have thought of. One of those things is using articles and the signature boxes to help funnel people to your business website, but you may not realize how to do it and what to write about. Here are some tips to help you get started on your way to internet success.

What To Write Your Articles About

You may not know where to start but when you really think about it, you may be able to come up with something that is great for you and your site. Some ideas are:

• What is your business about – This is one of the most obvious things to write about because it’s highlighting the benefits that you offer people in and more importantly, what you do.

• What you are passionate about – People want to read about what they desire most. This can be something that you really didn’t think about when you started, but by being passionate about the subject you will write a sweet article that is easy to read and loved by others.

• A Hobby – One of the best ways to attract attention for your business is to find a hobby that kind of fits into what your business is about. Writing about this will help get traffic to your site as well as make for some really great articles.

See what I mean?! You don’t need to be a Marketing Director nor a University professor. Take your passion or best expertise and write about it. Share your knowledge with people and they will understand very fast that you care about them. They will see that you want to share your knowledge so they can get best use out of it, for their profit. And they will trust you and come back to you.

This is the best and easiest way for starting to build really strong longterm relationships online with your prospects and customers.

Get your thoughts on to a paper, idetify 5 main topics and scrabble just ideas all around those topics. Take a topic at a time and start writing … you will see, it will come. As it is your passion you are writing about … and you have the enthusiasm coming out here to ensure your online business becomes a huge success!

To your success

Your Kasia G.

Hallo and welcome back to the Online Marketing Success Training Camp!

Let us recapitulate a bit of what we have done so far:

identified your passion

chosen a market

chosen a product

heard some tech stuff on websites and Co.

initiated learning about some traffic driving techniques.

But, what to write about” … is a question I have heard quite a lot … so I have decided to insert a couple of sessions on this topic!

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Hallo and welcome back to the Online Marketing Success Training Camp!

On your way to success in the world of internet business opportunities, you will meet many people that are on their way as well. All working and moving in the same direction, each of us still being so different and unique. And this is a wonderful USB the world of internet marketing and online business has and offers all of us. We can exchange our experiences and thoughts with others in our same position. We can learn from them as they can learn from us. The way to do this is in onlineforumsmainly.

Forums are essential for your success in a few ways

1. Forums allow you to pose your question and get real-live, proven and experienced answers to them.
2. Forums can answer questions, you can answer question on forums and get known to people, show them who you are and what you know. You might not yet be an expert on Internet business strategies, but for sure you are in many other areas of private and business life that you can share in there.
3. Forums are a great possibility, absolutely free of charge, for driving traffic to your site and therefore for attracting new potential customers

Especially through the contact to others in your situation you might get the feeling that many people are acting while are and still are studying and learning. This is mainly due to this sensation that you feel of having to know as much as possible before being able to start going “live”.

Be authentic and sincere in your forum posts, be consequent and regularly involved. This will be another great source of backlinks and traffic to your site!

To your success

Your Kasia G.